James Bond, based on the novels by Ian Fleming, is celebrating 50 years of style this year and the Barbican Centre for the Arts has a show on; Designing 007. These two short videos from Barbican explore both the cloths and sets that have created the magic and added to the allure of James Bond. They are a great look at the designer’s story and, for any Bond fans, just as intended – good fun. The designers have a unique view-point and play a major role in the creating the iconic Bond. In the videos they share the inspiration and challenges creating and building upon the Bond brand.