Australian Natural Foodstuff selected me to create branding and packaging for a new food product, Jackaroo, an Australian olive oil bound for China. Digital drawings were fashioned to feel hand touched. After doing in-store testing and photographing it next to competitive products, the bright yellow version was selected by the client to stand out in a sea of earth tones. I live a stone’s throw from Napa Valley here in California. I was inspired by the olive groves and wineries in Napa and pulled from the pallet right outside my door. The packaging and the product have both been kissed by the sun.
Client: Australian Natural Foodstuff Pty Ltd
nRole: Creative, branding, packaging design
She is talented, resourceful and has great communication skills. Our projects were all managed with simplicity using email and SKYPE. After she developed the branding and packaging for a new brand of food products we have since used her for other projects such as website design and e-commerce. She is highly recommended.