As a new company, but one with a lot of collective experience and wisdom, the founders of Gozio were well aware of the value user-centered design brought to a project and wanted this represented from the beginning. In rough prototypes especially the story is clearer. It also communicates the value of the product to a potential client because it demonstrates that it is possible. Once the mechanics are removed from the conversation the discussion can focus on their specific needs
Before launching on creating multiple prototypes, branding was explored. The founders wanted their brand to portray the maturity of their vision. The company was new but between them, they had a lifetime of experience and a strong brand would convey this.
As this was still in the early phases for the company, they were exploring market reaction to define their niche. To that end, several mock-ups were created for presentations and sales meetings. These were each designed to tell a specific story to demonstrate how this application could serve the business as well as their customer.
Part of the challenge was to show enough information to tell a story but to not be bogged down with unnecessary information in order to tell the story in an animated easy fashion and also capture the viewer’s imaginations. In discussions, this would encourage them to add to the story as they explored how it could be relative to their industry.