Landing pages direct the conversation and will increase conversions for events or special announcements. Remove distractions for your visitor and keep important information front and center to attract the right leads. This gives both your page and the visitor focus. Adding a clear call-to-action will also aid your visitor in making a decision. Done well, they are a powerful sales tool.
If you work in directed sales, are planning a product release, have an event to promote, or special announcement to make you will find landing pages to be a value in planning your campaign. What you include on your page will be determined by your desired outcome–but in every instance, provide a clear call-to-action.
For example, you might use a landing page for a product launch. Including a subscription form will help you start an email list. Now you are able to market to interested followers prior to your launch. When you create your page be sure to also tie your call-to-action to a goal in your analytics program and start collecting data about your potential user.
The project for Pacific Art Foundation had a short timeline. The sole purpose of the page was to drive ticket sales for an event. To meet this need we added a sales funnel. Visitors can purchase event tickets right from the web site. We used Gravity forms as a means to collect sales information and PayPal as our payment processor. Using Gravity Forms helps them collect information for future marketing campaigns. PayPal payments are easy and quick to set up and also give the purchaser and the client an added level of security.
Working with their print designer, Sherry Pollack, I designed the page to be consistent with each touch point for this campaign, further strengthening their message and brand. The page is also mobile-responsive and available from any device.